Throughout its brief history Air has been at the forefront of public relations in the jazz world. Our strong relationships and contacts with key media figures range from the largest national corporations, to the most intimate of regional publications. We have also established a significant database of new media contacts, all of which reflects the considerable effort Air has invested in their field. This attitude has made Air a success from the day it was established, most notably with Jamie Cullum, whose album ‘Twentysomething’ has sold upwards of 3 million copies since it’s release in 2003. We have carried out the PR campaigns for a varied portfolio of artists including platinum-selling artist Madeleine Peyroux, Mercury and Mobo award-winner Soweto Kinch and Europe’s biggest selling instrumental jazz band E.S.T. Our retained accounts with The Cheltenham International Jazz Festival and the BBC Jazz Awards are further proof of our expertise across the board.
As well as securing the coverage that is expected, we make it our mission to explore unconventional press, radio, online and television opportunities for the artists and albums we work with. Past successes include Jamie Cullum’s first ever TV appearance on Parkinson, airplay for Acoustic Ladyland on XFM, a live performance by Soweto Kinch on MTV Base, and most recently upstaging this year’s MOBO awards with a protest against the omission of the jazz category.
We also publicise album and book releases, events, launches and UK tours for the artists and labels we work with.
In addition to our media department, Air’s agency books dates for award winning artists including Anita Wardell, Tim Garland, Ingrid Laubrock and more. They work with venues and festivals not only in the UK, but across the globe.